Around the world there is one bond that ties everyone, that bond is the bond of family. When many people grow up they have dreams of being a police officer, a doctor, a pro athlete, or a teacher.
I know for a fact that I never showed any interest in Public Relations as a child, to entering a 4 year university in the public relations major shocked my family, both immediate and extended.
This has led me to the point where I need to tell my family time and time again what it is exactly I do. Each time I explain it slightly different based on the experience I have cultivated.
I am thankful to Public Relations Society of America (PRSSA) and Forbes for finally helping find a cemented way to describe what PR is. Before I found these definitions I always did my best to explain that I was going to be working on a company’s image, and trying to refocus to positive aspects.
PRSSA describes PR as “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
While this is true, I don’t believe it constitutes exactly what Public Relations Is, or how hard one works to build those relationships.
The Princeton review says “public relations is about cultivating, influencing, engaging and maintaining a relationship with key stakeholders to contribute to the way an organization is perceived.”
I believe that this is the best representation found to describe Public Relations professionals because it gives more of a full picture other than building relationships. It gives a glimpse of a job that normally can’t be explained easily.
I would not describe my future career in any other way to anyone else.